Why image optimization for SEO is Important?

Optimizing images plays a crucial role on all websites and social media networks, as it is essential for both site SEO and audience engagement. Therefore, if you intend to perform website design, write an article, or publish a post, it is necessary to use optimized images. This optimization contributes to increasing site loading speed, enhancing image quality, and improving the site’s ranking in Google search results.

Reasons for Optimizing Website Images

Images with high quality typically have substantial file sizes. When using such images, the site’s volume increases, leading to delayed loading times. Consequently, a slow-loading site has a negative impact on both SEO and user experience, prompting visitors to leave the site. To reduce image size without compromising quality, you can utilize websites such as tinypng. So far, you have undoubtedly recognized the importance of optimizing image quality and the impact of image optimization for SEO.

Step-by-Step Image Optimization

1. Selecting or Creating Images

In the first step, try to use unique images. If you are proficient in Photoshop, create your own images. Otherwise, refrain from copying images from Persian websites. Instead, use Google Images or foreign websites like Freepik and Flickr to find relevant images for your article.

2. Choosing Images Relevant to the Content

If you plan to download an image from Google Images or other image download sites, ensure that the selected image is relevant to the surrounding content. Choosing relevant images captures the user’s attention after reading the article. Users may take a brief break after reading the text when they see the image, and then continue reading. This prevents fatigue from long articles and alleviates eye strain.

3. Selecting Image Names

Search engines utilize artificial intelligence, making them highly intelligent and powerful in website SEO. To ensure SEO-friendly images on your site, name the images in English and make them relevant to the content. Search engines analyze not only text but also images. When using a relevant image name, Google understands the image’s topic, positively affecting the site’s SEO.

4. Using Appropriate Formats for Website Image Optimization

• PNG Images: These images support all colors and maintain their quality even with high compression. Although PNG images have a larger size compared to JPG images of the same quality, they are highly popular.

• JPG Images: JPG images have a smaller size and greater compression capabilities compared to PNG images. This compression advantage can be beneficial for SEO. Several image format conversion sites, such as pictureresize.org, can convert various image formats to another.