SEO Contract Sample

Dos and Don’ts

This page provides a sample SEO contract and highlights the key dos and don’ts for a successful collaboration between your business and the Asa Rad team. The goal is to make the contract process clear, secure, and professional, preventing any misunderstandings.

An SEO contract is a crucial document for collaboration between businesses and SEO teams. This contract not only defines the responsibilities and obligations of both parties but also ensures the project is executed clearly and professionally. In this article, we explore the key points, dos, and don’ts of an SEO contract to prevent potential issues and misunderstandings.

Key Points in SEO Contracts: Dos and Don’ts

1. Goals and Scope

Dos:

  • Define both short-term and long-term project goals.

  • Specify which services are included (e.g., link building, content creation, competitor analysis).

Don’ts:

  • Do not leave vague goals such as “improve Google ranking” without clear metrics.

  • Do not change the project scope without agreement from both parties.


2. Responsibilities and Roles

Dos:

  • Clarify the SEO team’s tasks (e.g., reporting, website optimization).

  • Define the business responsibilities (e.g., providing content or website access).

Don’ts:

  • Do not leave any role ambiguous.

  • Do not expect tasks to be completed automatically without coordination.


3. Payment Terms and Timeline

Dos:

  • Set up milestone-based or goal-based payments.

  • Clearly define the timeline for each project phase.

Don’ts:

  • Do not request full payment before starting the project without result guarantees.

  • Do not fix deadlines without allowing flexibility for changes.


4. Success Metrics and Reporting

Dos:

  • Specify key performance indicators like traffic growth, keyword ranking, and conversion rates.

  • Set the frequency and type of reports (e.g., monthly or weekly).

Don’ts:

  • Do not define “success” vaguely.

  • Do not operate without clear, trackable reporting.


5. Termination and Dispute Resolution

Dos:

  • Define the conditions that can lead to contract termination.

  • Specify dispute resolution methods (e.g., negotiation, arbitration, or legal).

Don’ts:

  • Do not omit termination clauses or dispute resolution methods.

  • Do not leave end-of-project responsibilities vague.

Seo project contract

  • MM slash DD slash YYYY