The people behind the systems we build.
Strategy, business and engineering connected through one leadership team. Asa Rad brings technical and commercial decisions into the same operating system.
Different disciplines. One direction.
Asa Rad is led across software engineering, business, marketing, infrastructure and artificial intelligence. This multidisciplinary structure helps connect product decisions to implementation and growth.
The objective is not to separate strategy from execution. Business requirements influence architecture, architecture defines delivery, and delivery remains connected to measurable business outcomes.
Ali Bakhtiari
Technology, product and growth strategy.
Ali Bakhtiari leads Asa Rad across software engineering, digital product architecture and growth strategy. His work connects technical decisions with product requirements, automation, search visibility and long-term business scalability.
Mahsa Mollaii
Business strategy, marketing and commercial growth.
With a background in software engineering and postgraduate studies in management, marketing and business, Mahsa works at the intersection of technology and commercial strategy. Her focus includes marketing, business consulting and digital growth planning.
Vahid Esmaeili
Engineering systems that remain stable beyond launch.
Vahid Esmaeili leads technical execution across backend systems, mobile development, infrastructure and server environments. His role connects application development with deployment, Linux infrastructure and emerging AI capabilities.
SYSTEM
Leadership as a connected system.
Business requirements influence product strategy. Product strategy informs architecture. Architecture defines implementation. Delivery and growth data then feed back into the next decision.
This creates a shared operating model rather than three isolated management functions.
Different strengths. Shared accountability.
Core and supporting responsibility areas across the leadership team.
| Capability | Ali | Mahsa | Vahid |
|---|---|---|---|
| Business Strategy | |||
| Product Strategy | |||
| Software Architecture | |||
| AI & Automation | |||
| Marketing Strategy | |||
| Digital Growth | |||
| Backend Development | |||
| Infrastructure |
How decisions move through the company.
The leadership model is designed to reduce disconnected decisions between strategy, commercial requirements and implementation.
Business before features.
We start by understanding the commercial problem, users, constraints and expected outcome before defining functionality.
Architecture before implementation.
Technical choices are evaluated against scale, maintenance, security, performance and the realities of the project.
Evidence before assumptions.
Product, marketing and growth decisions should be informed by measurable signals rather than preference alone.
Systems before short-term fixes.
We prefer solutions that remain understandable, maintainable and useful beyond the immediate launch.
Strategy and engineering should start in the same room.
Tell us what you are trying to build, improve or scale. We will help define the problem, the system and the right execution path.